Sponsored by the i'm Initiative

FAQ 6: How does the i'm Initiative work?

July 21, 2008 08:36 AM

In a nutshell, if you sign up for the i'm Initiative, Microsoft donates money to a social cause every time you send an e-mail with Windows Live Hotmail or an IM with Windows Live Messenger. The more you e-mail or IM, they more they give. The more people e-mailing and IMing, the more and more Microsoft gives.

That's the nutshell. Here's the nut.

1) Where does the money come from?

It's free for all of us users. The money comes from ad revenue. If you take a look at the products, you'll see little ads there. See? Ads. If you join the i'm Initiative, you're telling Microsoft, "I saw your ad. Now it's your turn." The i'm Initiative is a full-throttle, advertising-supported giving machine. Which should also shed light on some of the other, deeper questions I've been getting. Stuff about life, identity, mission, purpose, and the nature of digital existence.

2) How often do they give?

Every time you hit "send." Send an e-mail? Donation. Send an IM? Donation. Smiley face, smiley face, smiley face? Donation, donation, donation.

3) For more information:

Check out im.live.com. They've got all the information there. Also, I'm going to re-post the video I did with my buddy Ed that lays it out straight. OK, semi-straight.

 

 

Interview with Evan McElroy, Sr. VP of Marketing and Communications for the Boys & Girls Clubs of America

July 20, 2008 03:52 PM

Parker says (9:45 AM):
Hi, thanks for IMing.
Evan says (9:45 AM):
Absolutely.
Parker says (9:45 AM):
When did the Boys & Girls Clubs start?
Evan says (9:46 AM):
In 1860. Three women in Connecticut opened a Club to help delinquent local kids.
Parker says (9:46 AM):
That long ago?
Evan says (9:47 AM):
The Boys Clubs of America, the national organization, was founded in 1906.
Parker says (9:47 AM):
You say “Boys Clubs.” What gives?
Evan says (9:47 AM):
The name was changed to Boys & Girls Clubs of America in 1990.
Parker says (9:48 AM):
Why?
Evan says (9:48 AM):
We have girls. Both boys and girls. In the clubs.
Parker says (9:48 AM):
Do the kids run the show?
Evan says (9:49 AM):
No. Adults give guidance, serve as role models, provide safe places where kids feel secure and can participate in enriching programs…
Evan says (9:49 AM):
And just be themselves and have fun!
Parker says (9:50 AM):
What’s the organization’s goal?
Evan says (9:50 AM):
To help all young people become productive, caring, responsible citizens.
Parker says (9:51 AM):
Pretty ambitious.
Evan says (9:51 AM):
It is, but we’ve got more than 4,300 Clubs serving around 4.8 million youth.
Parker says (9:52 AM):
That’s huge.
Evan says (9:52 AM):
We’ve more than doubled in ten years. But there are still some 14 million youth left alone during the critical hours when violent juvenile crime is at its worst.
Parker says (9:53 AM):
Lots of celebrities are alumni, right?
Evan says (9:53 AM):
True…Denzel Washington, Jennifer Lopez and General Wesley Clark, to name a few.
Parker says (9:54 AM):
Do you think they impact the current kids?
Evan says (9:54 AM):
They definitely inspire. We’re very intentional about sharing Club success stories.
Parker says (9:55 AM):
How can UN-FAMOUS people help?
Evan says (9:55 AM):
They can always donate at www.bgca.org Or join the i’m Initiative and select BGCA as their cause.
Parker says (9:55 AM):
What has the i’m Initiative meant for BGCA?
Evan says (9:56 AM):
It’s helped us tap into the social networking space and reach our advocates and alumni, and also new audiences.
Evan says (9:56 AM):
The awareness leads to engagement. When that happens, more kids are reached, more communities are improved, and more lives are changed.

State of my karma address

July 19, 2008 10:14 AM

How’s my karma? It’s good. When I set out to do this Talkathon I was looking to do a little karma cleansing, to put things right in terms of my place in the universe. I feel like that’s happening, but what I found is that a couple of days into the Talkathon I completely forgot about myself, and that’s the point when the cleansing started.

The Talkathon gave me a chance to step out of the daily grind. By that I mean the “wake up and go to the gym then go to work and try to scratch my way up the corporate ladder and go home and make dinner then do it all over again” kind of grind. All it took was some time to reflect on little ways I can make a positive difference, do some good, and help others for a change. No brainer, you say? Maybe so, but I needed this experience to see it.

I don’t think it would be very good karma to grade my own karma on a scale of 1 to 10, so let me put it this way: Let’s say that before the Talkathon my karma was an urban pigeon, with one bad leg and greasy feathers hobbling along the gutter. Well, now my karma is a falcon—no, what’s better than a falcon? An eagle, soaring on a thermal updraft above a lush green valley. At sunset. In the company of an attractive she-eagle. Near a rainbow.  

To put it another way.

If to the statement “My karma is better than ever” I could:

1. Disagree.

2. Disagree somewhat.

3. Neither agree nor disagree.

4. Somewhat agree.

5. Agree.  

6. Strongly agree.

I would go with 6, strongly agree.

Seriously, I feel that good. 

Disclaimer:

If you’re reading this, your BS detector is chirping like a smoke detector with a dicey 9-volt. As you’ve probably guessed, this blog is fictional, but the causes, and the i’m Initiative most certainly are not. The purpose of this blog is to raise awareness of the i’m Initiative and the worthy causes it helps. If we rubbed you the wrong way in the process that wasn’t our intention, so “sorry, our bad.” The alternate was something called an “e-mail blast.” But, believe us that’s not nearly as exciting as it sounds. A herd of well-compensated legal professionals in Redmond, Washington, says we also need to tell you something:

The Parker Whittle character depicted herein is fictitious and his activities are described for illustrative purposes only.

Mobile charges disclaimer: Senders and recipients of messages may be charged a fee by their mobile provider. Please check your mobile service plan for details.   

Hosted by: McCann Worldgroup for Microsoft Corporation